Liang & Eimil announce Werner Freundel as Global Sales Director


Liang & Eimil, a luxury furniture brand based in London, have recruited Theodore Alexander Vice President Werner Freundel as their Global Sales Director.

Freundel joins Liang & Eimil after sixteen years at Theodore Alexander, where he most recently directed European sales and facilitated the new partnership between the Vietnam based brand and Ralph Lauren Home.

Since 2004 Freundel has occupied executive roles for that company in London, Milan, Shanghai, Ho Chi Minh City and High Point North Carolina.

“We are thrilled to welcome Werner to Liang & Eimil,” states Frank Eimil, owner and Creative Director. “His wide ranging expertise and whole-career background in furniture and the fine arts are the perfect combination to move our fast growing brand forward.”

Liang & Eimil was founded in 2011 by husband and wife team Honghui Liang and Frank Eimil, whose vision was to continuously bring high quality, interior designer led furniture to the marketplace. Based in London the brand exhibits at Decorex (London) and Maison et Object (Paris) as well and in their permanent trade showroom. Future projects under Freundel’s direction include the Milan Fair and High Point Market.

About Liang and Eimil

Liang and Eimil prides itself on creating unique designs for luxury furniture, lighting and accessories for the interior design industry. We provide creative solutions to our clients, adding value to their business in design and service.

We know that good design evokes emotions that transform our daily lives into memorable experiences. Inspired by classic designs, but rooted in the present, our innovative modern collections are intended to complement and enhance your interior vision. We are committed to sustain our competitive edge by continuously developing new collections and focusing on our customers’ needs – providing quality, design, value, in stock programs and service.